THis is from chapter 2 of the economics of attention by Richard A. Lanham:
Let’s summarize the rules of attention-economy art as Andy practiced them: * Build attention traps. Create value by manipulating the ruling attention structures. Judo, not brute force, gets the best results. Duchamp did this for a joke. Do it for a business. * Understand the logic of the centripetal gaze and how to profit from it. * Draw your inspiration from your audience not your muse. And keep in touch with that audience. The customer is always right. No Olympian artistic ego need apply. * Turn the “masterpiece psychology” of conventional art upside down: o Mass production not skilled handwork o Mass audience not connoisseurship o Trendiness not timelessness o Repetition not rarity * Objects do matter. Don’t leave the world of stuff behind while you float off in cyberspace. Conceptual art gets you nowhere. Create stuff you can sell. * Live in the present. That’s where the value is added. Don’t build your house in eternity. “My work has no future at all. I know that. A few years. Of course my things will mean nothing.”
