Sure, why the hell not. Like Frank Yi said they copied his way.
I mean the publicly listed Chinese fashion sportswear company, Xtep, whose recent commercials during the Olympics caught my attention because of the music used. The song is called “It’s My Way” and it doesn’t take a New Jersey-born fan of 1980s hair rock [...]

Most students of cultural studies, Middle Eastern studies or the humanities in general are bound to be familiar with the concept of orientalism, the title of the late Edward Said’s watershed explication of the West’s images and discourse of the east and other non-white peoples. There is also a “mirror-image” phenomenon called occidentalism—the cultural [...]

Lenovo’s Olympic ads - BusinessWeek
I think they use completely different ads here in China. The sumo wrestler/Xpad 300 ad is this one:

Here’s even more bleeding edge avant-garde one for the Z60:

And here’s a Chinese one featuring Chinese actress Zhang Ziyi from way back when:

This Xpad 300 one is rather tepid by comparison:
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