Lenovo’s Olympic ads – BusinessWeek

I think they use completely different ads here in China. The sumo wrestler/Xpad 300 ad is this one:

Here’s even more bleeding edge avant-garde one for the Z60:

And here’s a Chinese one featuring Chinese actress Zhang Ziyi from way back when:

This Xpad 300 one is rather tepid by comparison:

Here’s another Chinese one that is snazzy but not quite as avant-garde as the newest ones:

Here’s yet another dated, sports-related one from China:

You can tell the Chinese ones and the US ones are quite different in style. I suppose that reflects a change in their marketing strategy, maturation of the brand, and perhaps change in commercial production personnel…anyway, Business Week thinks that these are perhaps too edgy for the Olympics and are better suited for the Superbowl…

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